One of the leading car manufacturers, Maruti Suzuki has announced a new reward program. Maruti has strengthened its collaboration with Indian Oil Corporation to provide more benefits to customers. With this collaboration, Maruti Suzuki aims to expand its customer base across the country.
About Maruti Suzuki Rewards Program
Under this program, Maruti Suzuki has updated their Rewards app with more features. Users can get access to these features after 1 April 2023. The members of Maruti Suzuki Rewards will have access to the new features of the XtraRewards program. Members can easily Enroll in the XtraRewards program for participation. Additionally, the IOCL-related section of the Maruti Suzuki Rewards App enables customers to view their XtraRewards points. These XtraRewards points are separated from the points earned through the Maruti Suzuki Rewards program.
Prizes from Maruti Suzuki Rewards Program
This program encourages customers to refuel at Indian Oil fueling stations by providing them with additional incentives. As a Customer Onboarding Bonus, 100 XtraRewards* points are offered, along with 2 XtraRewards points for every INR 100 spent on each fuel transaction. In addition, Indian Oil Corporation provides milestone-based additional benefits by awarding 350 XtraRewards points (worth Rs. 105) to customers who spend Rs. 25,000 in a quarter.
About Maruti Suzuki Rewards
Maruti Suzuki Rewards is a program that offers a delightful post-purchase experience through a range of premium and reliable services. This program provides benefits for purchases of additional Maruti Suzuki products such as cars, insurance, genuine accessories, and services. Customers can enjoy a fully digital experience through the cardless loyalty program, which is integrated into the Maruti Suzuki Rewards mobile app. These platforms provide a great platform for customer engagement and enrollment.
Official Statement
Speaking about this unique initiative, Mr. Shashank Srivastava, Senior Executive Officer (Marketing & Sales), Maruti Suzuki India Limited, said, “At Maruti Suzuki, we provide our customers with not just the best and reliable products but also a wide range of services and exciting benefits. Maruti Suzuki Rewards is a fully digital loyalty program, that offers a bouquet of delightful services to customers by providing a premium, reliable, and benefit-driven post-purchase experience. We are confident that the additional features and benefits in this program will help us build a stronger connection with customers and enhance their experiences further.”
Sharing his thoughts on the partnership, Mr. Saumitra Srivastava, Executive Director (Retail Transformation), Indian Oil, said, “This association with Maruti Suzuki is another major step in the direction of leveraging loyalty programs of both the partners to provide seamless and enhanced experiences to customers. We believe that this partnership will help IndianOil better understand the consumer behavior of car drivers and thus enable us to provide an unparalleled experience, as we strive to consistently enhance our engagement in this segment.”