Maruti Suzuki Swift turns ten, crosses 1.3 million sales mark : A brief history and timeline

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Added in: Maruti Suzuki

 

Swift 1.3 million

Maruti Suzuki Swift has turned ten this month. Since its launch in May 2005, the Swift has been a bestseller clocking 1.3 million cumulative sales and surpassing its own records year after year. The Company has lined up month long celebrations to engage with Swift owners and enthusiasts to mark the occasion.

Here’s a list of some of the key achievements of this darling hatchback of India

  • Swept Car of the Year Awards for both its new model launches. First when it was launched (2005) and again when the full model change was introduced (2011).
  • Tremendous brand loyalty among Indian customers – almost a no-brainer in its segment
  • Enjoys an iconic status in the segment, with scores of fan clubs and
  • Ten years on after its introduction, the car still manages to outdo its segment rivals on most counts
  • One of the most fuel efficient cars in its category – both petrol and diesel variants
  • One of the most economical cars to own – easy and cheap to repair

2005 swift

The Original 2005 Swift

Swift – concept to reality : Timeline

  • 2002 Paris Motor Show : Rally inspired Concept S showcased reflecting influences from two and four wheel racing activities
  • 2003 Frankfurt Motor Show : Concept S2, an open-top sports car unveiled
  • 2004 Paris Motor Show : Concept Swift showcased
  • 2004 Nov : Launched in Japan
  • 2005 May : Launched in India

 Swift’s model and variant journey in India : Timeline

  • 2005: India launch
  • 2007: Diesel variant
  • 2010: Minor Change
  • 2011 (Aug): Swift full model change
  • 2014 (Oct): Swift minor change

Swift Sales Milestones

  • Jan 2007: 100,000 units
  • Mar 2008: 200,000 units
  • Feb 2009: 300,000 units
  • Jan 2010: 500,000 units
  • Sep 2013: 10 Lakh units
  • Apr 2015: cumulative sales cross 13 lakh units

On the occasion, Mr RS Kalsi Executive Director (M&S) shared, “Over 1.3 million Swift cars have been bought in India so far, transforming the landscape of the Indian auto industry and inspiring new products, market segments and categories. Over the years, the Swift has evolved in features, looks and technology, often defining the changes in aspiration and preferences of Indian car customers.”