Maruti Suzuki India Limited (MSIL) has launched a new campaign, ‘Run On What You Love,’ to celebrate its innovative S-CNG technology. The campaign highlights the joy, freedom, and adventure that S-CNG vehicles offer, encouraging consumers to embrace a more sustainable and fulfilling driving experience.
Campaign Focuses on Young, Eco-Conscious Drivers
The campaign film targets young, environmentally conscious buyers who prioritize both fun and exploration. It showcases the confidence and fuel efficiency provided by Maruti Suzuki’s S-CNG vehicles, empowering drivers to travel further and discover more.
S-CNG: A Celebration of Sustainability and Performance
“The ‘Run On What You Love’ campaign celebrates the new-age CNG car buyer who is making a conscious choice and living life to the fullest,” said Mr Partho Banerjee, Senior Executive Officer, Marketing & Sales, MSIL. “We believe CNG cars are no longer just about functionality; they are about enjoying the journey, embracing adventures, and pursuing passions.”
Maruti Suzuki: A Leader in the CNG Segment
Maruti Suzuki pioneered the CNG segment in India in 2010 and has since sold over 1.8 million S-CNG vehicles. The company boasts a commanding 74.1% market share in the CNG segment and aims to build on this success in the coming fiscal year.
Multifaceted Campaign to Reach Young Drivers
The campaign features vibrant visuals and upbeat music to capture the essence of youthful exuberance and the joy of exploration with S-CNG vehicles. It will be promoted across various channels, including TV, digital platforms like YouTube, Facebook, and Instagram, and radio.
MSIL S-CNG Technology: Safety, Performance, and Efficiency
MSIL S-CNG vehicles are rigorously tested at the company’s world-class research and development facility. They deliver exceptional safety, performance, durability, and high fuel-efficiency. Maruti Suzuki’s S-CNG technology uses dual Electronic Control Units (ECU) and an Intelligent Injection System to ensure optimal performance and fuel economy.Additionally, the stainless steel pipes and joints enhance safety by preventing corrosion and leakage in the CNG structure.
Wide Range of S-CNG Vehicles Offered by Maruti Suzuki
Maruti Suzuki offers a wide range of S-CNG vehicles, including Alto K10, S-Presso, Celerio, WagonR, Dzire, Ertiga,Brezza, Eeco, Baleno, FRONX, XL6, Grand Vitara, and Super Carry.
Maruti Suzuki’s Commitment to Sustainability
In addition to the campaign, MSIL organized a ‘Sustainability Drive’ in celebration of World Environment Day. This initiative reflects the company’s strong commitment to environmental stewardship and sustainable practices