Maruti Suzuki introduces the limited edition Swift Alpha

Introducing limited edition variants of popular vehicles to make them…well…more popular has been an old habit of Maruti Suzuki. Now, the manufacturer has come up with a limited edition version of the hot selling hatchback- the Swift. Christened as Swift Alpha, this edition of the car gets new features without having to see a revised price tag. The condition applied here is that the Alpha trim is available only in VXi variant. This clearly is a move to promote petrol car sales which long have been overshadowed by the diesel siblings. The Alpha comes with an exclusive interior styling kit, a Bluetooth enabled audio system, seat covers, designer mats, mud flaps, and a rear spoiler. It will be interesting to see if petrol engined Swift Alpha can eat into the sales of the diesel sibling.

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