Maruti Suzuki introduces Alto K10 musiK for music lovers

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Alto K10 musiK edition

Maruti Suzuki have introduced the Alto K10 musiK keeping in mind the music aficionados. The Alto k10 musiK edition comes with musically inclined body graphics & seat covers, clubbed with ambient lighting.

The additional features of the Alto K10 musiK over the stock Alto include

  • An MP3 USB player
  • 1 pair of 4” speakers
  • customized musiK body graphics
  • Alto K10 musiK decal
  • Customized musiK seat covers
  • Customised musiK steering wheel cover
  • Body coloured rear spoiler
  • Amber- illumination ambient lighting
  • MGA mud flaps and universal floor mats.

The musiK edition is also aligned to the brand campaign “Chase your Passion”, where a young music director (Ms. Sneha Khanwalkar) driven her passion for music and powered by the Alto K10, decides to step out of the studio, go to the world outside and quickly collect sounds that allow them to create the kind of music they want to.

The Alto K10 musiK edition is available in showrooms across the country. To mark the launch Maruti Suzuki has planned multi-media communication campaign that includes prints and radio campaign.

On the occasion Mr. Manohar Bhat, VP Marketing, Maruti Suzuki India Limited said, “Youth is a very important segment for us. Today’s youth is passionate about music. We intend to make this bond stronger with the new limited edition Alto K10 musiK.”

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