Country’s largest car maker Maruti Suzuki India Limited and Maharashtra Highway Police have partnered to promote road safety in the state of Maharashtra wherein a co-branded vehicle will cover 9 cities in the state to spread awareness on safe driving practices across schools, colleges and communities.
The initiative was formally inaugurated by Honourable Home Minister of Maharashtra, Shri RR Patil in the presence of Shri Anand Paranjape, Shri Ganapat Gaikwad.
Shri K.P.Raghuvanshi, Shri Vijay Kambale and Shrimati Rashmi Karandikar from Maharashtra Highway police were also present at the occasion.
Speaking on the occasion, Ms Hena Kausar, AGM, Maruti Suzuki said, “As a responsible corporate, Maruti Suzuki has undertaken numerous initiatives to promote road safety across the country in partnership with state governments & local traffic police. The company has set up Institutes of Driving Training & Research partnering state governments and Road Safety Knowledge Centers in partnership with local traffic police which have been fairly successful. I am sure that even this initiative, in partnership with the Maharashtra Highway Police, we shall be able to reach the maximum audience to promote and instil safe driving practices.”
During the Road Safety Campaign, a Maharashtra Highway Police & Maruti Suzuki co-branded vehicle shall move across the targeted cities namely Pune, Nashik, Baramati, Thane, Kalyan, Panvel, Nerul, Vashi and Khargar covering residential areas and colleges in the vicinity of Maruti Driving Schools. This vehicle will deliver road safety messages; speeches also initiate on-the-spot games/competitions to make the audience aware of safe practices.
Leaflets pertaining to Road signs and information of Maruti Driving Schools across Maharashtra shall also be distributed. A sperate event is also planned in Pune, where a simulator would be displayed and will be used by dignitaries present.
The Maruti Driving School training book will be promoted by distributing 350 copies to the winners of Painting competitions organized by Maharashtra Highway Police in various colleges across Maharashtra. These will be distributed by Deputy Commissioners / other Police officials of the respective areas.