Maruti Suzuki India Limited (MSI), the leading car maker in the country, has announced June 2013 as the “Exchange Month”. MSI’s countrywide network of True Value showrooms and dealers will reach out to over 5 lakh customers. A mega carnival planned across 112 cities on June 15th and 16th as a part of the initiative. The carnival will go beyond the metro cities cover tier 1 and tier 2 locations like Ranchi, Patna, Indore, Bhubneshwar, Raipur, Karnal, Hubli, Sagar, Mandi, Vapi, Vardha, Jamnagar etc. to name a few.
On deal will be a slew of spot booking benefits and offers including attractive EMI schemes with bank partners. While the month long exchange campaign will be celebrated at all dealerships across India, the special mega carnival will take place on 15th and 16th June at a centralised locations in these 112 cities. At this mega carnival all dealers, showrooms and True Value centres around the region will congregate to offer the widest variety of TrueValue offers.
Mr. Mayank Pareek Chief Operating Officer (M&S), Maruti Suzuki said, “The month long Mega Carnival is an initiative for driving exchange and facilitating the new car sales. It will be led by our True Value chain which will act as catalyst to spur growth in of this segment. Maruti Suzuki is the market leader in this format of business. This initiative will provide a boost to an overall sluggish market and also create a positive sentiment for the entire automobile industry.”
The month long event will offer a combination of exchange bonus and loyalty bonus for the full range of Maruti Suzuki cars. These initiatives are aimed to retain customers within the Maruti Suzuki’s fold.
There is an extensive plan of reaching out prospective customers through ATL mediums. Besides, MSI plans BTL initiatives to reach out its extensive database of customers through SMS, eMailers, Direct Mailers, Direct Calling and Digital Campaign. The dealer outlets will be decorated with Exchange Carinval branding during the month with banners and backdrops.