Mahindra’s tractor market share in the US Rises

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Mahindra USA (MUSA), a part of the USD 15.9 billion Mahindra Group, closed the fiscal year with record billings and record retail sales, gaining over 2% points, delivering its highest ever market share in the US.

The company was ranked No. 2 in the 2013 North American Equipment Dealers Association (NAEDA) Annual Dealer / Manufacturer Relations Survey for Overall Satisfaction, indicating a high degree of customer satisfaction. NAEDA is the apex dealer association in the USA. MUSA is also the No. 3 tractor manufacturer in the USA in the Under 80 HP category.

“I am delighted at the stellar performance shown by MUSA during the previous fiscal year. This success can be attributed to their innovative and aggressive marketing and sales strategies which have allowed Mahindra to increase its presence in the highly competitive US market, where we compete against other global tractor companies. I am confident that MUSA will continue on its growth path during the current fiscal year as well.” said Dr. Pawan Goenka, President, Automotive & Farm Equipment Sectors, Mahindra & Mahindra Ltd.

“My heartiest congratulations to the entire MUSA team, who have worked very hard to achieve this excellent performance despite challenging market conditions and increased competition in the US market. A series of dealer and customer-centric initiatives have helped MUSA sales cross the 10,000 tractor benchmark for two consecutive years, marking an inflection point for the company in the US market. This momentum is set to continue during F-2014, on the back of more initiatives from MUSA,” said Ruzbeh Irani, Chief Executive – International Operations Automotive and Farm Equipment Sectors & Member of the Group Executive Board.

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