Popular Indian UV manufacturer Mahindra & Mahindra Ltd. today announced that the Bolero brand has touched a new milestone by having sold as many as 1,00,686 units in FY 2011-12. The high selling Utility Vehicle has been the highest selling vehicle in its segment since last 6 years and it registered a growth of 21% last fiscal.
Speaking on this achievement, Pravin Shah, Chief Executive, Automotive Division, Mahindra & Mahindra said, “The fact that Bolero has sold more than 1 lac units in FY 2011-12 signifies the confidence consumers have on the brand. Over the years, Bolero has evolved with the changing lifestyle aspirations of customers resulting in an exceptional CAGR of 26%. I am sure that the Bolero will continue to be as popular on Indian roads in years to come”.
While there is not much doubt that Mahindra is laughing its way to the bank, we feel that the Bolero has been long in the tooth now. We wish that the good chaps at Mahindra give this high selling vehicle a fresh lease of life by developing an all new avatar of the brand.