Mahindra & Mahindra (M&M) proudly announced the production of 1 lakh units of its All-New Bolero MaXX Pik-Up range in a record time of just 16 months. This achievement marks a significant milestone in the commercial load segment.
The Maxx Pik-Up City, launched on August 10, 2022, played a key role in reaching this milestone. In April 2023, Mahindra introduced 8 different models, including new variants under CITY range and HD range, catering to various payloads and cargo lengths.
Nallinikanth Gollagunta, CEO – Automotive Division, Mahindra & Mahindra Ltd., said, “Achieving the 1 lakh production milestone in such a brief period is a clear reflection of the trust and confidence of our customers. We look forward to delivering distinctive value to customers with a pick-up range that is both technologically advanced and highly versatile.”
The All-New Bolero MaXX Pik-Up range offers innovative features such as the IMAXX telematics solution for advanced connectivity, height-adjustable seats for enhanced driver comfort, cornering lamps for improved visibility, a spacious 10 feet cargo space (3050mm), and robust 7R16 tyres for challenging terrains.
Furthermore, the range offers diverse options including the City, HD Range, and both Diesel & CNG variants to cater to a wider spectrum of customer needs.
Mahindra has sold more than two million Pik-Up units since the brand was first launched. Its range of vehicles, designed and built in India for India, is uniquely suited to the country’s logistics needs making it the backbone of the country’s last-mile logistics network.
