Mahindra have very recently released a new TV campaign for their Navistar trucks. The campaign foscues on highlighting the shift the new generation trucks are bringing to the way people looks at trucking business in India in general.
According to the official company statement on the new campaign, ‘Mahindra Navistar has initiated ‘Papa Ka Business’ campaign – which motivates & encourages youth to join their dad’s business. This is not only related or restricted to the logistic industry, but rather takes a wide approach to inspire youth to join their family business.
Taking this campaign onward, Mahindra Navistar is planning to launch a TVC based on this theme – “Papa Ka business”. The TVC describes how Mahindra Navistar trucks can encourage an individual to step up into the trucking business & take the industry forward to achieve new heights. Youth is the power our country needs right now, and youth in Trucking can change its face and take the trucking business to new level.’
Here’s the video