Mahindra & Mahindra Ltd. (M&M), today announced that its newly launched KUV100 has crossed 21,000 bookings in just a month post launch.
The KUV100 has received 1.75 lac enquiries and more than 2.7 million visits on its website since its launch in January 2016. Mahindra’s new petrol engine mFALCON G80 and diesel engine mFALCON, D75 power the KUV100, and almost half the bookings have been received for the petrol variant.
Speaking on KUV100 booking milestone, Pravin Shah, President & Chief Executive (Automotive), Mahindra & Mahindra Ltd. said, “We are delighted with the number of KUV100 bookings received within just a month of its launch and would like to thank our customers. The large number of enquiries and 21,000+ bookings, reaffirm the immense popularity KUV100 has garnered in such short time. With the launch of the KUV100 we have pushed the boundaries to create a new segment of SUVs as a superior alternative to compact cars and that has resonated well with our customers. What is also very encouraging is that almost half of our bookings are for the KUV100 petrol variant. Further, we are putting our efforts to serve the customers faster by increasing the capacity, as was shared during the launch.”