Mahindra holds XUV 500 Torque Day at BIC

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Added in: Mahindra

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Only a couple of days ago, we reported that Mahindra and Mahindra (M&M), Indian’s leading SUV manufacturer, invited us moto journalists to sample the XUV 500 on tBuddh International Circuit. Back then, we had mentioned that we will soon come up with a full report on the event and now, we are posting just that.

Click here for our review on XUV500’s outing of BIC 

Besides inviting us guys to have a go on their baby, the manufacturer also provided a rare opportunity to its privileged XUV500 customers to experience the thrill of the world famous F1 track at Greater Noida, , at the inaugural edition of its ‘XUV500 Torque Day’. 100 XUV500 Purple Club Members were selected through a unique contest to unleash their vehicles at the BIC track, where the Indian Formula One Grand Prix was held recently. The idea was to celebrate the spirit of thrill and performance of one of the most sought-after SUVs, the XUV500.  

The ‘XUV500 Torque Day’ was conceived by Mahindra Adventure to provide a unique motorsports experience to Purple Club customers by giving them an opportunity to get behind the wheel of their XUV500s on the BIC track. The customers also experienced fast flying laps of the circuit with three times National Champion and APRC (Asia Pacific Rally Championship) winning driver, Gaurav Gill and  INRC (Indian National Rally Championship) winning driver, Lohitt Urs.

Speaking on the occasion, Mr. Vivek Nayer, Senior Vice President – Marketing, Automotive Division, Mahindra and Mahindra Ltd. said, “This customer contest for Purple Club members was an opportunity for them to get a unique first-hand experience of the world class BIC Formula One track. In keeping with our promise of providing adrenaline pumping experiences, this event was a true test of both man and machine. After several rally wins, the XUV500 proved its mettle yet again and scorched the BIC track.” 

Mr. Nayer further added, “The idea was to propagate the outstanding driving abilities and the advanced technology features of the XUV500 which includes ESP, AWD, ABS, Traction Control, amongst others, while providing unlimited fun for our privileged Purple Club members. Experiences like these also leverage the changing aspirations and lifestyles of upwardly mobile Indian consumers.”

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