Mahindra Two Wheelers Ltd., a part of the USD 16.2 billion Mahindra Group, today announced that it has received an overwhelming response to its all new Mahindra Centuro motorcycle with over 10,000 bookings being made by customers across India within 3 weeks of launch. The Mahindra Centuro was launched on July 1. Designed entirely in-house at the company’s world-class, state-of-the-art R&D Centre in Pune, the Mahindra Centuro represents Mahindra Two Wheelers’ commitment to emerge as a serious player in the Indian two wheeler market.
Commenting on the response to the Mahindra Centuro, Anoop Mathur, President – Two Wheeler Sector and Member of the Group Executive Board, Mahindra & Mahindra Ltd. said, “On behalf of the entire Mahindra Two Wheelers family, we would like to take this opportunity to offer our heartfelt thanks to our customers for the confidence they have shown in us. We have worked hard to develop the innovative Mahindra Centuro and this overwhelming response is a testament to the Mahindra Centuro’s potential in the Indian two wheeler market.”
Viren Popli, Executive Vice President – Mahindra Two Wheelers added, “We are truly delighted that the Mahindra Centuro has garnered over 10,000 bookings in such a short period of time. At the same time, we are very aware of the enhanced customer expectations and are striving to meet and exceed them.”
The new bike from Mahindra is on sale for an introductory price of just INR 45,000/- (ex-showroom New Delhi).
The Centuro is a direct rival of the very popular Bajaj Discover 100T, Hero Passion X Pro and the Honda Dream Yuga. However, with a pricing like that, the Pantero also challenges the likes of Hero Splendor and entry level models in the Discover line up.
The Centuro gets upmarket features such as Car-like remote key fob with incorporated LED torch, Find Me Lamps, Guide Me Home Lamps, an engine immobilizer, LED pilot lamps and a white backlit semi-digital speedometer console.
Powering the Centuro is the same MCI-5 four stroke air cooled single cyl 106cc engine that powers the Pantero. While the Centuro’s motor is very similar to that of the Pantero, intake and ignition/tuning system is new for the Centuro’s mill. This engine, which has been developed “in-house” by Mahindra, has a max power output of 8.5 hp and a peak torque figure of 8.5 Nm. The motor comes mated to a four speed manual gearbox.
Mahindra claims a 0-60 kmph dash of 8.85 seconds for the Centuro. The ARAI claimed fuel efficiency of the bike is 85.4 kmpl.
It will be interesting to see if the Mahindra Centuro would continue to enjoy a great response from entry level bike buyers in India.