Mahindra has achieved a remarkable milestone for its iconic Bolero SUV as it has crossed 1 lakh sales in FY 2023. However, the brand has sold over 14 Lakh units since its first launch in 2000.
The SUV’s prime success proves that it’s a great deal with unmatched value, impressive abilities, and a tough appearance. The sales figures include both the Bolero Neo and Classic Bolero. The Classic Bolero has contributed to its 28% growth in FY’23 sales.
Contribution of Mahindra Bolero for various purposes
The Mahindra Bolero plays an important role in the development of the nation. It serves as a dependable and adaptable vehicle for numerous government departments. Its versatility is put to use in firefighting, forestry, public works, emergency services, and other vital operations.
In addition to being a favorite choice for personal use, the Bolero has earned significant praise from various government agencies. The Army, police departments, and paramilitary forces depend on the Bolero for its exceptional performance and robustness in diverse operational environments.
About the role of Mahindra Bolero Neo
Launched in 2021. the Bolero Neo has significantly contributed to the growth of the brand. The Bolero Neo has opened new markets and attracted a younger customer base from diverse backgrounds.
This SUV boasts a striking road presence and modern design that pays homage to its bold legacy. The SUV boasts a solid body-on-frame design, and a comfortable ride, combined with a high-quality interior and modern connectivity features.
Engine and Transmission Options
Mahindra has recently tweaked the engines of both versions of Bolero to comply with the new RDE BS6 phase-2 norms. Both the Bolero Classic and Bolero Neo are powered by a 1.5L 3-cylinder m-hawk turbo diesel engine. While the Bolero Classic churns out 75hp and 210nm of output, the Bolero Neo produces 100ps and 260nm of output. Both these SUVs are coupled to a 5-Speed Manual Transmission.
Official Statement
Mr. Veejay Nakra, President of – Automotive Sector, Mahindra & Mahindra Ltd. said, “With over 1.4 million sales in total, the Bolero has become more than just an SUV; it has become a household name in semi-urban and rural India. 1 lakh sales in FY 2023, a testament to the unwavering trust and loyalty of our cherished customers. The Bolero Neo launched in July 2021, has successfully extended the Bolero SUV brand to the new customer segments in tier 1 and urban markets.”