We have been closely following the updates related to the Mercedes Benz A Class India launch. The A Class has finally been officially launched in the fast emerging Indian car market and here we have a link to the live telecast of the launch along with various details about the upcoming car.
The new Mercedes Benz A Class has been launched in India in following variants (with prices)–
A180 Sport petrol- INR 22.73 lakhs
A180 Style diesel- INR 21.93 lakhs
The A Class has already been showcased to a select audience at various Mercedes India dealerships across the country.
Unlike the B Class, which was launched in India with only a petrol engine variant, the upcoming A Class will be launched with both a diesel and a petrol engine option. The petrol variant of the A Class, which has been christened as the A180, is powered by a 1.6 litre turbo motor that boasts of a max power output of 122 PS. The diesel engine variant, which is being called as A180 CDI, is powered by the same 2.2 litre oil burner that powers the C Class.
Mercedes-Benz India is surely serious with the marketing of the soon to be launched car. The car maker recently launched a major digital media offensive aimed at creating a buzz around the launch of the New A-Class. Mercedes-Benz India also launched a unique online contest for the launch of the A-Class luxury compact car. The contest gives the winners a chance to keep a Mercedes A-Class for a complete year or a chance to party in Ibiza. The contest required uploading one’s favorite party photograph, tagging #Aclasspulsate. Mercedes-Benz is also running the A-Class campaign in association with India’s leading multimedia youth platform, MTV.
In typical German premium car fashion, the engine of the A Class will come mated to an automatic transmission.
Stay tuned for more updates on the new Mercedes Benz A Class. Also check out some of the brochure images of the new car.