The much discussed upcoming Nissan’s Datsun brand, which will be resurrected after 32 years, is minutes away from being unveiled at an event being held in New Delhi. We are covering the event LIVE and expect the unveiling to take place around noon.
You can catch the unveiling event LIVE at:
https://www.24framesdigital.com/nissan/datsun/?utm_medium=email&utm_source=MailDirect&utm_campaign=Datsun+launch+Nissan+15th+July+13
The Datsun cars will target the fast developing car markets like that of India, Indonesia, Russia and South Africa. The first Datsun car, which too will be unveiled at the event today, has been codenamed as the K2 and has been developed at Renault-Nissan’s Chennai technical facility. Nissan will make India a production hub and an export hub for Datsun branded cars. Datsun cars will be shipped to the above mentioned emerging car markets. Datsun cars are being developed by Nissan Research and Development teams and will be based on previous generation Nissan cars.
The Datsun K2 will rival the Chevrolet Beat, Hyundai i10 1.1 and the Maruti Suzuki A-Star in India. The K2, in all probability, will also spawn a 7 seat MPV next year. The K2 based MPV could debut at the 2014 Delhi Auto Expo early next year.
The Datsun K2 will be positioned below the recently launched Nissan Micra Active and will be based on old Nissan car platforms. However, in no way can the Datsun K2 be thought of as a cut-price and stripped out versions of the Micra. Instead, the car will feature all the traditional strengths of Nissan vehicles while excluding some features and technologies to keep the costs under a check.
“Datsun will bring competitive products and services, modern and aspirational, while at the same time reassuring, providing superior value and specifically developed for the emerging and ambitious new Middle Class in high-growth markets. The Datsun cars will be locally developed with the support of Nissan Motor Company engineers and stylists and will be locally produced”, said Vincent Cobee, Head of Datsun.
The K2 will also be joined by a smaller hatchback, codename I2 sometime next year. The I2 would battle it out against the very popular Maruti Suzuki Alto 800 and Hyundai Eon.
Datsun brand timeline:
