British car manufacturer Land Rover has confirmed the launch of its Discovery Sport in 2015. Land Rover also confirms that the Discovery Sport will be manufactured in company’s Halewood plant where it will employ another 250 workers taking the total number of employees to 4,750.
Land Rover first introduced the Discovery Vision Concept at the New York Auto Expo earlier this year and then later showcased it at the Beijing Auto Expo in April.
Commenting on the announcement, Dr. Ralph Speth, CEO of Jaguar Land Rover said, “The Land Rover Discovery Sport is the next in a line of exciting new products to come from Jaguar Land Rover. I am delighted that Halewood – and Liverpool – has been selected for this new investment. It is totally deserved, and strengthens the ‘special relationship’ that bonds Jaguar Land Rover to this great day.”
Halewood became home to Jaguar Land Rover’s top selling model, the Range Rover Evoque in 2011. Within two years, the plant had produced more than 200,000 vehicles, a record volume for a single vehicle line at any Jaguar Land Rover facility. Today the Range Rover Evoque continues to attract new customers to the Land Rover brand. Sales in May were up 12% year on year with more than 80% of production exported to 170 global markets.
Richard Else, Jaguar Land Rover Halewood Operations Director said, “I am delighted to be welcoming the new Land Rover Discovery Sport to Halewood. Its arrival has been a further boost to the region and to our committed and loyal workforce who are all passionate ambassadors for this great company.
“In many ways, Halewood has embodied the transformation of Jaguar Land Rover. We have seen our work force triple and production quadruple in just four years. Today we are operating three shifts, 24- hours a day to meet global demand and I am confident that the team will rise to the challenge and deliver a flawless launch of this exciting new model,” added Else.
The new Land Rover Discovery Sport is expected to debut in Paris Motor Show this year.
Stay tuned into Motoroids India as we keep updating you with the latest news about the Land Rover Discovery Sports. Till then, tell us what you feel about this new offering from the British manufacturer through your comments below.