It was back in 2012 at the Shanghai Auto Show when Lamborghini first showcased its concept SUV, the Urus. Now, about three years later, Automobili Lamborghini has announced that a luxury SUV will join its product range. The new vehicle will be produced in Sant’Agata Bolognese. Production of the new Lamborghini SUV in Sant’Agata Bolognese will see significant development of the factory site, increasing from the current 80,000 square meters to an area covering ca. 150,000 square meters.
The project will include the construction of new facilities, such as a new production line, warehousing and enlargement of the R&D department. The addition of a third model line will also provide important opportunities for the supplier network in Italy and internationally, and have a strong impact on human resources: Lamborghini intends to hire 500 new employees. Over the lifecycle of the new vehicle the company will invest hundreds of millions of Euros. The annual volumes will be around 3,000 vehicles and will double the company’s current sales performance.
A luxury SUV sees Lamborghini challenging an unexploited, fast-growing and fascinating car segment, and expanding its clientele significantly. These will include Lamborghini super sports car customers who, to date, have driven SUV models from other brands, as well as families and customers new to the Lamborghini marque. Distribution of volumes will be well balanced among the three major sales regions: EMEA, the Americas and Asia Pacific. Target markets will be primarily the USA, China, the Middle East, United Kingdom, Germany and Russia.