Kia has been honored at the 2024 Car Design Award ceremony, clinching the prestigious award for ‘Brand Design Language’.
‘Opposites United’ Philosophy
In 2021, Kia unveiled its groundbreaking design philosophy, ‘Opposites United’, as part of its brand relaunch. This philosophy embraces three core energies – tension, harmony, and dynamism – to revolutionize traditional design norms and create vehicles that resonate with consumers on a deeper level.
Consistent Design Direction
Kia’s ‘Opposites United’ philosophy has been applauded for its consistent design direction, with the company launching a range of differentiated products under this innovative approach.
Awards and Accolades
Several of Kia’s recent vehicles have garnered widespread acclaim for their exceptional design. The EV9, in particular, has received two of the industry’s most prestigious awards: the ‘2024 World Car of the Year’ and the ‘2024 North American Car, Utility and Truck of the Year’. Additionally, the EV9 secured a Gold award at the iF Design Awards, further solidifying Kia’s position as a leader in automotive design.
Karim Habib’s Vision
Karim Habib, Executive Vice President and Head of Kia Global Design, expressed his pride in Kia’s achievements, highlighting the brand’s dedication to innovation and sustainability. He emphasized Kia Design’s commitment to shaping a future of mobility that is both innovative and environmentally conscious, driven by the philosophy of ‘Opposites United’.
Car Design Award: A Global Recognition
Since its inception in the 1980s, the Car Design Award has been a globally recognized platform for celebrating excellence in automotive design. The jury, comprising journalists from renowned automotive and design publications, selects winners based on the most outstanding concept cars, production vehicles, and overall design language.
Award Ceremony at Milan Design Week
The winners of the 2024 Car Design Award were announced at a ceremony held at the ADI Design Museum in Milan during Milan Design Week. Karim Habib represented Kia Design at the event, where he received the prestigious award on behalf of the company.