No, the JLR Special Operations Division isn’t a subsidiary founded to design cars for high-profile spies dressed-to-kill in tuxedos. Infact, this is a business division founded to look into the matters of customised cars, high-specification iconic vehicles and heritage products.
Now, to realise the magnitude of the statement we just made, sit back and go throught the previous lines once again.
Jaguar and Land Rover are, in their own right, extremely niche brands. Very few people can actually dream of owning a set of wheels from the brands, and even fewer do actually realise that dream. So when the JLR Special Operations Division is founded to supervise over the matters of customised cars, high-specification vehicles and heritage products, you know for sure that Hot just got Hotter!
The JLR Special Operations Division will be based at a new technical centre in West Midlands. It is currently under works, and is quite close to JLR’s current headquarters at Gaydon. The outlined aims of the JLR Special Operations Division are :
- It will aim to create high-specification vehicles that bring out the best of both the brands. The products will span the entire spectrum, ranging from extreme performance to surreal luxury vehicles as well as Collector’s Editions.
- It will also work on orders of customised vehicles, by providing a choice of colours, trims and accessories that aren’t seen on normal products.
- Restoration and servicing of heritage vehicles will also be another of its aims. In addition, it will supply heritage vehicle parts to its customers.
- The JLR Special Operations Division will try to engage with potential customers by launching a range of own branded goods.
At the helm of JLR Special Operations Division will be John Edwards, former Brand Ambassador of Jaguar Land Rover. Assisting him in the area of designing and engineering would be Paul Newsome, recently recruited from Williams Advanced Engineering. Assets under the control of the JLR Special Operations Division will include vehicle personalisation workshops drawing inspiration from Formula 1 team facilities as well as fully automated paint shops.
The vehicles that the JLR Special Operations Division will work on include the above-pictured Project-F, and a series of lightweight recreations based on the E-Type. Billionaires all over the world, are you listening?