Jaguar revealed the F-TYPE, an all-new, sports car at Paris yesterday. The new Jaguar F-TYPE represents a return to the company’s heartland: a two-seater, convertible sports car focused on delivering performance, agility and maximum driver reward. The F-TYPE is a continuation of a sporting bloodline that stretches back more than 75 years and encompasses some of the most beautiful, thrilling and desirable cars ever built.
The car was revealed in front of the dramatic setting of the 18th century Musée Rodin.
Following the reveal, singer Lana Del Rey took to the stage and performed a new track ‘Burning Desire’, that she has written as part of her collaboration with F-TYPE. The track is confirmed to be the sound track to a short film that is being produced in association with Ridley Scott Associates and will feature on her new album.
Starring Golden Globe nominated and Emmy Award winning actor Damian Lewis, the short film is scheduled to be filmed in South America next month and will be released early 2013.
Kai-Lu Hsiung, Managing Director of Ridley Scott Associates comments:
”Film is an innovative platform for Jaguar to launch this car and we’re hugely excited to be working on this project. This will be a genuinely surprising story for a brand to tell and we can’t wait to share it with film lovers and car fans across the globe.”
Adrian Hallmark, Global Brand Director, Jaguar comments: “Jaguar is a founder member of the sports car segment with a rich sporting bloodline stretching over 75 years, and in the F-TYPE we’ve reignited that flame. The F-TYPE isn’t designed to be like anyone else’s sports car. It’s a Jaguar sports car – ultra-precise, powerful, sensual and, most of all, it feels alive.”