Polaris owned Indian Motorcycles is all geared up to boost their presence in the Indian market. With an aim to share the passion for riding and to enhance customer experience, the luxury motorcycle manufacturer introduced an exclusive community named as Indian Motorcycle Riders Group. The group was introduced at the India Bike Week in Goa on 19th February, 2016. The Indian Motorcycle Riders Group will consist of enthusiasts through ‘Owner Membership’ which is ideal for an Indian Motorcycle owner.
Pankaj Dubey, Managing Director, Polaris India Pvt. Ltd. led the community’s first convoy ride which was flagged off at 6:30 pm from Destination One, Calangute Residency, Calangute Beach, Bardez, Goa. The members of the group will receive recognition for owner experiences, opportunities to share their passion with fellow riders at events and rallies. Also exclusive benefits will be offered to enhance their riding and travel experience and exclusive collectibles and apparel.
The owner membership provides the rider with all the benefits and personalized services of being a part of the Indian Motorcycle Riders Group. In order to expand their fan base the luxury cruiser maker will attract riders through ‘Fan Membership’ that is intended for friends and family of the Indian Motorcycle owners who wish to ride and be a part of the community.
On the occasion, Pankaj Dubey, “The time had come to create a lifelong community of Indian Motorcycle® enthusiasts and the Indian Motorcycle Riders Group will be an apt platform for fellow riders to share and revel in the glory of this iconic brand. The launch will not only add another feather in our efforts to revive the history of the brand, but it will also provide the perfect opportunity for riders to enhance their riding experience with some great benefits. With the launch of this club, Indian Motorcycle will witness a new and exciting tomorrow”.