Hyundai Motor India Limited (HMIL) recently launched the updated Hyundai Venue. The car is showing promising numbers in terms of sales. We too tried out the Venue and were pretty happy with all the new changes, new features and new tech that the Venue comes loaded with. Speaking about tech, well HMIL is leaving no stones unturned and is all ready to show you their dedication for innovation and new technology.
Under the brand’s “Live the Lit Life” concept, HMIL has launched a new campaign where one can experience the Hyundai Venue in an innovative and unique Anamorphic 3D Outdoor activation. An Anamorphic 3D visual is nothing but an illusion of images based on perspective. HMIL is using this technology to show-off the features and abilities of their new compact SUV becoming the first company to do so in the automotive industry.
Also Read: Venue Facelift Review: The Best in The Segment?
Commenting on the launch, Mr. Tarun Garg, Director (Sales, Marketing & Service), Hyundai Motor India Ltd. said, “As a progressive brand, we are delighted to launch this innovative and industry first in India ‘Anamorphic 3D outdoor activation’ to experience the new Hyundai VENUE. This masterpiece is a testament to Hyundai Motor India’s tech prowess bringing dynamic, innovative and immersive content to life through simple yet impactful visual and bolster Hyundai’s connect with Gen MZ. We are confident that it will drive conversations around the ‘Live the Lit Life’ concept and the new VENUE in an exceptional way.”
Also Read: 2022 Hyundai Venue Facelift: Some Key Takeaways From Our First Drive
The playfully created visuals will give the Venue’s prospective buyers a look into the features of the SUV. The 4-minute video engages the viewers in a loop of immersive content which showcases the design and capabilities of the vehicle. One can experience and immerse themselves in this enthralling 3D creation at the DLF Cyberhub in Gurgaon where the spectacle will be on for the next two months.
Watch our detailed review of the Hyundai Venue here