Hyundai Motor India Ltd (HMIL) has launched the 3rd phase of the innovative digital marketing campaign ‘HyBUY’ for ‘Hyundai XCENT’. This month-long campaign from April 10 to May 10, 2018 will engage Hyundai customers through a unique social media buying experience and in the process offering benefits over and above the prevailing market offer.
Hyundai is a Modern Premium Brand and keeping in line with Hyundai brand’s key vision of being ‘Lifetime Partners in Automobile and Beyond’, HyBUY adds brilliant moments to customers unique online buying experience. The HyBUY offer is limited to first 250 bookings and retails offering benefits up to:
- 1 – 99 – Amazon Echo Dot
- 1 – 249 – Amazon Echo Dot+ Underbody Coating
- 1 – 250- Amazon Echo Dot+ Underbody Coating + Exterior Beautification + one lucky winner will get a chance to go to Disneyland, Hong Kong with their family
The campaign has been designed to adopt an approach to create excitement in digital buying experience. HyBUY initiative requires a customer to sign in on the official website. The customer can avail benefits by depositing a token amount and gain rewards on sharing this deal with his/her friends and family to participate in this program. HyBUY provides attractive offers and these benefits further increase when more people join the deal.
The campaign will be for limited 250 cars only, set with a pre-defined duration in real time and benefits are over and above the current Market Offer. Only booking is done online, while rest of the delivery process continues at the dealership end.