Hyundai Motor India Ltd. (HMIL), the country’s second largest car manufacturer and the largest passenger car exporter has engineered a unique school connect programme ‘My Daddy, My Superstar’ as a celebration to honor fathers. The initiative has been conceptualised to promote “Drive Safe” and to gratify fathers on 16th June 2013, Father’s Day. 28, 000 students from 1st-5th standard of B+, A & A+ schools in Delhi, Lucknow, Chandigarh, Bangalore and Chennai participated in the campaign.
The students from 1st- 3rd standard were asked to sketch a portrait of their fathers and students from 4th – 5th standard were to write an essay to express their love and affection towards their father. The concept behind the “My Daddy My Superstar” campaign is to promote the “Drive Safe” and to portray a strong emotional bond of a child and the father.
8 lucky winners will be selected and gratified from each participating schools comprising 4 each from 1st to 3rd standard and 4th to 5th Standard. 480 student’s will be shortlisted and their fathers will be honored with the child’s sketches and essays framed with the message of Drive Safe. The announcement of winners will take place on the 16th of June 2013, i.e. on Father’s Day. All participants will be given a ‘certificate of appreciation’ for their participation.
Announcing the launch of this campaign, Mr. Nalin Kapoor, Sr. GM & Group Head, Marketing, HMIL, explained, “My Daddy My Superstar” is a unique campaign that will celebrate the emotional bond between a child and his father on this Father’s day. As a responsible corporate we emphasis on the importance of safe driving, and through this campaign we will communicate the message of Drive Safe to all the fathers expressed by the participating children. This activity will help us to engage and establish a strong connect of the father-child relation.”