Hyundai Motor India today announced the rollout of its campaign – ‘Save Water Challenge’ to celebrate World Environment Day on the 3rd of June, with its customers across all Hyundai Workshops in India. Taking a step ahead for a sustainable future, Hyundai is encouraging its customers to opt for Dry Wash while giving their favourite Hyundai car for service. Each dry wash helps save approx. 120 litres of water. The 15 days ‘Save Water Challenge’ campaign will commence on June 3, 2022, and will culminate on June 17, while rewarding the participating customers in online and offline activities.
Commenting on the initiative, Mr Tarun Garg, Director (Sales, Marketing & Service), said, “Hyundai is reinforcing its global vision of ‘Progress for Humanity’ by continuously working towards a greener and brighter tomorrow. Under our water conservation campaign – ‘Save Water Challenge’, we have saved over 550+ million litres of Water by servicing 4.84 Million vehicles using dry wash in the last 4 years across Hyundai’s service network in India. We thank our customers for their active participation and opting for waterless washing while contributing towards a sustainable future.”
Also read: Hyundai India Launches Its ‘Save Water’ Initiative
The ‘Save Water challenge’ includes both online & offline activities for customer engagement.Customers opting for Dry Wash will be directed towards the Dry Wash Photo Booth at Service Receptions at Hyundai workshops. Customers can post pictures on their personal social media handle by tagging @HyundaiIndia & 2 hashtags #SaveWater #JalBachaKeChal. To add excitement, Hyundai will be rewarding 100 lucky winners with Amazon vouchers worth ₹2 000 each. Additionally, a free PUC (Pollution Under Control) check will be organized for cars visiting Hyundai workshops across India on World Environment day – June 5, 2022. Numerous other eco-friendly initiatives in the Service network like Waterborne Paint Systems, Paperless Processes, LED Lighting, Solarisation & Rain Water Harvesting bear testimony to the brand’s thought “Beyond Mobility” which focuses on a sustainable future for our future generations. This is not the first time that Hyundai has taken the initiative of save water. Under its brand campaign Beyond Mobility, HMIL announced the commencement of ‘Save Water Challenge’ from Nov 22 till Dec 6, 2021, encouraging Hyundai customers to opt for Dry wash during their periodic car service at all Hyundai Workshops across India while instilling intent of becoming a water savior ambassador. In this challenge, customers were encouraged to opt for Dry Wash of their respective cars at Hyundai Workshops.