Honda aims to repeat Indonesia like success in India with Mobilio

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Japanese car maker, Honda is all set to introduce its MPV, the Mobilio to the Indian car market taking on the likes of Maruti Ertiga and Toyota Innova. Honda is having a dream run with its compact sub-4 meter sedan, Amaze in India. The company aims to repeat the same success story with this upcoming 7-seater MPV.

Since its launch in Indonesia in January this year, the Mobilio, along with other Honda cars have given a boost to the company’s sales figure. Honda has already received bookings for 5,800 Mobilio cars in India in two-week period prior to the launch on Wednesday. Toyota on the other hand managed to sell 5,377 of its multi-purpose car Innova in June.

“The Mobilio has already enjoyed a successful run in Indonesia. I am confident the Mobilio will repeat this success in the Indian market as well,” Honda’s Managing Officer, Yoshiyuki Matsumoto, said at the launch in the Indian capital.

The expectation of Honda to achieve similar success in India as compared to Indonesia is because both the countries share similar characteristics. Both the nations have growing middle class and share joint family culture.

Honda Mobilio rear (2)

According to IHS Automotive, Indian MPV market is likely to double from 2011 to more than one million vehicles in 2021. Renault and Nissan are also planning to introduce their respective MPVs in the Indian car market, making the competition stiffer. Nissan already retails its Evalia MPV in India.

With its launch in India, the Mobilio will face direct competition with Maruti’s Ertiga which is currently enjoying good sales figures. However, Maruti is worried about the competition from the Mobilio and has already increased the discounts on the Ertiga. The total discounts on the Ertiga, along with cash discount, exchange bonus and corporate discount comes to about Rs 70,000.

Which MPV would you prefer to put your money on – the Maruti Ertiga or the upcoming Honda Mobilio? Share your opinions through comments below. Stay tuned into Motoroids for more action from the world of auto.

Source: ET Auto

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  • Maddy says:

    I would expect more for that price…it looks basic, design is weird, interiors are cheap…..and asking price is too much…with all those compromises…I will definitely shy away from this insect eyed substance..!! Hope Honda adds some glamour to it…!!