The fastest growing 2 wheeler manufacturer in India- Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI), today announced the acquisition of 15 million customer milestone in its 13th year of operation in India. The latest 5 million customers were added in a short timespan of only 18 months after the declaration of 10 million customer milestone in July, 2012. This extraordinary pace is an outcome of Honda’s foray in the mass motorcycle segment- Dream Yuga & Dream Neo being well accepted in the market. Also, Honda’s consistent market leadership in automatic scooter segment is the outcome of its excellent quality product offerings.
HMSI came into existence on 14 Dec, 1999 and its first production facility at Manesar started operations in 2001. HMSI currently operates through three manufacturing facilities at Manesar (Haryana) and Tapukara (Rajasthan) and Narsapura (Dist. Kolar, Karnataka), with the cumulative production capacity to reach 46 lac units annually by FY’14 end.
Speaking on this achievement, Mr. Keita Muramatsu – President & CEO, HMSI said- “Together we have successfully given Joy of mobility to 15 Million Happy customers. We firmly believe customer experience and customer loyalty is priceless and will work very closely with our customers to enhance the same.”
Expressing sincere thanks to Honda customers, Mr. Y. S Guleria – Vice President, Sales & Marketing, HMSI said –“Achieving the 15 million customers mark in such a short period is a testimony to growing customer trust on Honda brand. To meet customer demand and reach out to new markets, Honda has intensified its efforts to rapidly expand its network by adding 500 new touch-points and take its growing network to 2500.”
Honda Motorcycles and Scooters India has also been the Industry First to promote Fun, Safety and Environment in India. As a responsible manufacturer, HMSI has till date trained more than 4 lac individuals including children and women and is successfully operating Traffic Training parks in Delhi and Jaipur. Very recently, Honda announced partnership with POGO and associated with Chhota Bheem for road safety promotion among kids. In another announcement HMSI declared association with South Delhi Municipal Corporation, to educate young minds on road safety.