Honda will be launching its small car for the Indian market by mid 2012. The research and development department of the company is currently working on its small car codenamed 2CV. Honda’s small car will be manufactured at its factory in Rajasthan and powered by a 1.1 liter engine. The Japanese auto major has officially revealed that all plans of the new small car are going as per schedule. The company is aiming for an affordable price range of around Rs. 4.5 lakh for the 2CV.
According to Takanobu Ito, President and CEO, Honda Motor Corporation, the company had to prioritise the market as selling cars has become very difficult the world over.He revealed that the company’s top priority is India and China where it would like to grow as much as possible. He further said that India is a market with great potential though the company does not have any plans for an ultra low-cost car but it believes that it can develop a product to be sold across various customer segment.
Takanobu declined to comment on a likely date for the formal launch of this product. He said that they are currently researching on a small car for India which has to be packaged to meet the requirement of Indian customers. He revealed that this car would be smaller than Honda’s Jazz.