Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) introduced a digital element in their Hornet’s marketing strategy by launching an exclusive CB Hornet 160R app for android devices. For the first time bookings for a Honda two-wheeler are exclusively being taken through an app. Honda has extended CB Hornet 160R’s availability from planned 21 cities to 53 cities as downloads of the app have reached close to 10,000 mark in a matter of one week.
Click here for our first ride review of the Honda CB Hornet 160R
Highlights of CB Hornet 160R App are as follows:
Know Your Bike : Overview of style, technology, comfort & performance of the bike
Feel the bike : An experiential feature with a realistic reproduction of CB Hornet 160R engine start-up and revv sounds.
Specifications :User friendly information on CB Hornet 160R’s superior features
Gallery : Images including wallpapers, angle shots & feature shots
360 degree view :A comprehensive imagery of CB Hornet 160R from all angles
Color options : Visual showcase of the 5 colors
Comparison :In-depth feature comparison reports with competition models
Price : City specific pricing of its 2 variants- Single Disc & Dual Disc with CBS
The application is available on the Google Play store by the name ‘CB Hornet 160R’.Customers can book their bike after submitting the required information using the ‘Book now’ option with a booking amount of INR 5,000, which can be paid through online payment gateway.
Available in 2 variants (Single disc and Double disc with CBS) and 5 colors (Neo Orange Metallic, Pearl Amazing White, Sports Red, Pearl Siren Blue & Pearl nightstar Black), the CB Hornet 160R is priced from Rs 79,990 (ex-showroom, New Delhi).