Honda Motorcycle & Scooter India inaugurated its 100th ‘Best Deal’ outlet – the industry’s first organized retail set-up exclusively for certified Honda pre-owned 2Wheelers at Jhaveri Honda in Tardeo Road, Mumbai. Honda has expanded its Best Deal network footprint and is now covering 70 cities across 19 States of India. Honda added 55% of the network in last 2 fiscals itself and in just 3 years, Honda has already served over 45,000 pre-owned two-wheeler customers.
Honda’s Best Deal are the first such retail set-up by any 2Wheeler manufacturer in India to venture exclusively in the highly fragmented and unorganized pre-owned market. Through Best Deal, Honda is giving a credible and organized platform to earlier untapped category of 2Wheeler customers –
(1) Those who want to exchange their existing two-wheeler of any make for a brand new Honda two-wheeler
(2) Those customers who want to buy a refurbished and certified pre-owned Honda 2wheeler and seek the best deal in the market
For customer, the biggest advantage over the unorganized platform is the peace of mind as every purchase in Best Deal comes with 2 Free Services, 6 Months Warranty and after-sales support. Every pre-owned Honda 2Wheeler at the Best Deal is refurbished with Honda genuine parts. At ‘Best Deal’, Honda verifies owner’s documents and assures quick ownership transfer to the new customer.
Elaborating on this milestone, Yadvinder Singh Guleria, Senior Vice President, Sales & Marketing, Honda Motorcycle & Scooter India said Best Deal allows the two-wheeler maker to create more touch-points of interacting with customers and also tap into the huge potential that the pre-owned 2wheeler market offers. Guleria says that Honda Motorcycle & Scooter India’s experience shows that the pre-owned industry is evolving very fast. The replacement cycle for 2wheeler has come down from 7-8 years to 3-5 years in a decade. With shrinking replacement cycle of the 2wheeler industry, Honda sees immense future potential in pre-owned 2wheeler retails and aims to double the Best Deal count to 200 outlets in the next 2 years.