Hero Cycles Launches Lectro range of Electrical Pedal Assisted Cycles; starts at INR 42,050



India’s largest bicycle manufacturer Hero Cycles, today unveiled a new brand Lectro in India. Lectro offers a range of EPAC’s (Electric Pedal assisted cycles) for the Indian market, and is the first in a series of Hero’s European brand launches in Indian market.

The brand, with 4 product offerings was launched in New Delhi by Mr Pankaj Munjal, Chairman and Managing Director of Hero Cycles in the presence of leading Delhi-based multi-functional fitness trainer Vesna Jacob who spoke about the health benefits of cycling and EPAC’s in daily life, and the need for promoting cycles over automobiles in the pollution choked Indian capital.


Hero owned Lectro was first launched in Birmingham earlier this year and was showcased at the Eurobike 2016 held in Germany in September. Over the next few months, Hero Cycles will expand the offerings within Lectro from the current 4 products to as many as 20 in the EPAC category.

“EPAC is a nascent segment in the Indian bicycle market. Even as the premium bicycle segment has shown strong growth over the past few years, the EPAC segment has only recently started and has huge potential in the country. Lectro was designed and developed for the European market where EPAC’s are a major draw, with a consistent growth of over 25%, in India, Hero has taken the lead to build and create this category. With Lectro, we are aiming at bringing about a shift in the consumer behavior and give a boost to the EPAC segment,” said Mr Pankaj Munjal, Chairman and Managing Director of Hero Cycles.


Vesna Jacob, an internationally acclaimed Pilates/ Multi functional fitness expert who has made India her home for the past 10 years, is the brand ambassador for the Lectro range in India.

“Cycling is one of the best cardio exercises for people of all age groups. It helps burn calories, helps build stamina, strengthens muscles and helps prevent osteoporosis. It is not just a healthy way of commuting; it is also a highly environmental friendly mode of transport, especially suited to the needs of highly polluted urban centres. In many countries across Europe, a shift to cycling culture has helped radically bring down carbon emissions, and EPAC’s have played a prominent role in this. According to World Health Organization guidelines, adults aged between 18-64 years need weekly aerobic exercise of 150 minutes, and cycling every day is a wonderful way of achieving this target,” said Vesna.


All Lectro cycles use Lithium-ion technology for its battery packs. Lectro’s Lithium-Ion batteries can be charged or discharged at any time irrespective of their existing charge levels. The three point led indicator displays the charge level of the battery.

They also employ Brushless Direct Current (BLDC) motors that are a type of synchronous motor which is integrated with accelerator sensor at throttle grip. This motor controlled by a controller which is located below the battery box.

Other highlights include fat tires, including the big bouncy 4’’/10cm wide Kenda fat-bike tires on the Renew model, and suspension front forks.


The Lectro range in India starts with the Ozone, which is priced at INR 42,050. Here are some of its salient features:

  • Li-ion, 36v 8.8Ah, Panasonic cells
  • Bafang- RM G10.250D, 36V, 250W, 40 Nm, 36H Rear Hub Motor
  • LED display
  • 1-5 PAS Modes
  • F-white Reflector, Rear Reflector
  • Cadence Sensor w/o Torque
  • Motor Power cut-off upto 25kmph
  • Range/Charge 45km
  • AL Alloy frame material
  • Front Fork: zoom- CH-389A, 650 B suspension adjustable pre load, with mechanical load and Disc mount
  • Promax Mechanical Disc Brake, 160mm
  • 36V/2A charger
  • Dimension (cm): 139×22.5×75
  • Bicycle weight (kg): 22.6


After the Ozone comes the Spark that’s been priced at INR 81,150. Here are some of its salient features:

  • Li-ion, 30v 5.3Ah, Boston Power cells
  • Bike All in one rear Hub Motor (Battery, Controller, Motor all integrated)
  • Smart Phone Connectivity
  • 0-100% Pedal Assist Mode
  • F-white LED Lamp 6V, Powered via Dynamo Hub
  • Cadence & Torque Inside Hub Motor
  • Motor Power cut-off upto 25kmph
  • Range/Charge 45km
  • 2-3 hours charging time
  • Front – Shimano 3 Spd, FD – M390, Rear – Shimano RD – M390 with 1-speed
  • AL Alloy material
  • Suspension Fork Assy. (26T) 140 HT B class with ED coating thread less type, C.D. 125mm
  • Promax – Front Disc-DSK 31O 0 16O, Rear V-Brake
  • 30V/2A battery charger
  • Dimension (cm): 139×22.5×75
  • Bicycle weight (kg): 19


The top-of-the-line Renew can be your for a cool INR 83,050. Here are some of its salient features:

  • Li-ion, 48v 11.6Ah, Panasonic cells
  • Bafang- RMG06 350D, 48V, 250W, 80 Nm, 36H Rear Hub Motor
  • LCD with Head Lamp Control
  • 1-5 PAS Modes
  • F-white LED Lamp 6V, R-Red LED Lamp, 6V (Brightness change)
  • BB axle Torque Sensor + Cadense
  • Motor Power cut-off upto 25kmph
  • Range/Charge 50km
  • 3-4 hours charging time
  • Derailleur: Rear – Shimano 7 speed RD-M310
  • AL Alloy frame material
  • Mozo, 26″ suspension with mechanical lock out
  • Tektro, Hydraulic disc brake, HD-E530, 160mm with brake sensor
  • 48V/2A battery charger
  • Dimension (cm): 155x32x80
  • Bicycle weight (kg): 31.6



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