Harley Owners Group (H.O.G) celebrated the 5th International Day of the Girl Child with Father-Daughter rides across the country The ride was held in partnership with The Bindi Project, a non-profit organization. The purpose of the ride was to strengthen bonds between the fathers and daughters and spread the message of women empowerment and gender equality in the country.
The ‘Father-Daughter Ride’ was started as an initiative in 2014, to inspire parents across the country to love and respect their daughters. Keeping the tradition alive, this year all 25 chapters across the country rode out from Harley-Davidson dealerships spread across 21 cities.
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On this occasion, hundreds of Harley owners across the country also signed The Bindi Project Pledge to treat their daughters with love and respect and to provide them happy, healthy and fulfilling lives, free from all forms of violence.
Speaking about the initiative, Pallavi Singh, Director of Marketing, Harley-Davidson India said that Harley-Davidson India is proud to be associating with The Bindi Project for the 3rd year, and participating in the Father-Daughter Ride. This unique initiative helps the brand to spread the message of fostering love and respect for women in the country.
