Harley-Davidson to Launch 50 New Models in Next Five Years, Says CEO Matt Levatich


Harley-Davidson recently unveiled its new Road King Special. The motorcycle swaps chrome for black and draws power from the muscular Milwaukee-Eight 107 engine. In latest updates, Harley-Davidson’s CEO Matt Levatich has revealed the Milwaukee based cruiser manufacturer’s aggressive product strategy. Harley-Davidson plans to introduce as many as 50 new models in the next five years. Moreover, the motorcycle brand also plans to extend its dealership network by 200 outlets outside of the United States by 2020.

Speaking about the product strategy in the future to Milwaukee Business Journal, Levatich said they “will change the way people view Harley-Davidson. It will push us into new markets. We are definitely entering a new stage of product development.”

Also Read – Harley-Davidson Road King Special Unveiled, Gets The New Milwaukee-Eight 107 Engine

Elaborating the plans about the dealership network, Levatich further added, “We do not just build motorcycles, we build drivers, too. We are focusing on the next generation of riders. We want to add more dealers overseas and grow riders here in the United States, reaching out to new markets including younger riders, women, African-Americans and Hispanics.”

What exactly should we expect from the American cruiser brand? While it’s a little early to comment, we expect to see the overhauled versions of the current line up of motorcycles which will come equipped with the new Milwaukee-Eight engine.

Source : Milwaukee Business Journal


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