Harley Davidson, which in itself is suffering from financial ups and downs, has taken a decision to sell off its MV Agusta brand – something they bought with pomp in 2008 from the then owner Claudio Castiglioni. Now as the finances become tighter for the American brand, Harley Davidson is shedding its Italian liability and has announced that they are returning the reigns of the MV Agusta brand back to Claudio Castiglioni and his investment firm. And while H-D had paid a whooping $109-million for the Italian marquee (and a lot more to revamp the entire MV Agusta line-up for 2010), it is said that Claudio Castiglioni will pay a mere one Euro to buy MV Agusta brand back. Furthermore, there are reports that Harley Davidson will give MV Agusta and Claudio Castiglioni an additional financial support to strengthen the MV Agusta brand’s future.
Harley-Davidson President and Chief Executive Officer Keith Wandell said in a statement, “MV Agusta is a proud brand and we wish Mr. Castiglioni and the company’s employees well.” Quite a kind set of words there from Mr. Wandell, especially after coming out as a big loser from the Harley Davidson-MV Agusta deal! Now can we have Massimo Tamburini and the round pipes back on the F4 1000, Mr. Castiglioni?
To read the Official Press Release and to watch the MV AGUSTA F4 1000 PRESENTATION VIDEO, head over to the next page>>>