Gulf Oil Lubricants India Limited (GOLIL), a Hinduja Group Company, has entered into a strategic Original Equipment Manufacturer (OEM) tie-up with Bajaj Auto Limited, India’s second largest manufacturer of motorcycles. Under this strategic tie-up, Gulf Oil will manufacture Bajaj Genuine Oil in their manufacturing facility and distribute these lubricants in Bajaj Auto’s dealer network as well as tap into the bazaar market through Gulf’s dealer network and also the Gulf Rural Stockist program in rural areas.
“We are happy to be associated with Bajaj, a brand that evokes inspiration across generations. Bajaj Genuine Oil, with its long drain interval of 10,000 km, is yet another addition to the range of products with differentiated value propositions which we offer that will enhance our rich legacy of quality, endurance & passion. This association, our first OEM tie-up in the Two-wheeler segment, will help us grow further in the Motorcycle Oil segment where we already have a strong presence in the “Bazaar” and also provide a platform to increase the reach of the Bajaj Genuine Oil in the markets ”, says Mr. Ravi Chawla, Managing Director, Gulf Oil Lubricants India Limited.
Available in two variants, 10W-30 (for bikes up to 100 cc) & 20W-50 (for bikes above 100 cc), the Motor Cycle Oil (MCO) will be applicable for CT, Platina, Discover, Pulsar, Avenger and V models of Bajaj Auto. Bajaj Genuine Oil “BAJAJ DTS-i 10,000” contains patented formulation for 10,000 km long drain interval. Smooth clutch control, clean engine parts, longer engine life & reduced friction are some of the notable benefits of BAJAJ DTS-i 10,000 Genuine Oil.