Gulf Oil International, a part of the Hinduja Group, had entered into one of its largest ever single long term partnership with Manchester United. The company has become a global sponsor and official lubricant cum fuel retail partner of Manchester United till end of the 2019 football season.
The multi-year partnership was signed by Frank Rutten, Vice President, Gulf Oil International and Jamie Reigle, Commercial Director, Manchester United at Aon training complex, Manchester United’s official training ground in presence of the first team players and legends.
The deal will give Gulf Oil International access to Manchester United assets including the club crest and player images and Gulf’s orange disc will feature on the Club’s digital perimeter boards during Premier League, FA Cup and League Cup matches at Old Trafford.
After cricket, football is the second most popular sport in India. In recent years with the emergence of domestic leagues, the popularity of the sport is growing exponentially to reach youth, not just in the metros but in the Tier-1 and Tier-2 cities as well. Moreover, viewership of English Premier League & other football tournaments is gaining momentum in India.
Speaking on the occasion, Ravi Chawla, Managing Director, GOLIL, said, “Gulf Oil’s association with the world of sports has been phenomenal right from motorsports to cricket, where we have partnered with the best of the best. It was therefore logical for us to team up with Manchester United in order to reiterate our brand’s core values of endurance, quality and passion. We look forward to leverage this interesting mix of football and cricket and leverage this partnership to increase consumer engagement with the brand, create new & exciting communication platforms that will emphasis the customer value propositions.”