At the ongoing Geneva Motor Show 2014, Hyundai Motor has unveiled its new Intrado concept car.
The new Hyundai Intrado offers a sneak peek at how cars will meet future mobility needs. Intrado is a reflection of the Korean car maker’s belief that advanced vehicle technologies and intelligent design should come together to communicate better with driver and passengers.
Woong-chul Yang, Vice Chairman at Hyundai Motor Company (HMC) Namyang R&D Centre, commented: “As we develop lightweight technologies, the application of advanced materials such as carbon fibre reinforced plastic (CFRP) in structural members is of great interest to us. Intrado reflects our innovative efforts in this area, while demonstrating the close collaboration between designers at Hyundai Design Centre Europe and engineers at HMC Namyang R&D Centre. The result is Intrado –a vision of how eco-friendly cars will deliver delight to our customers.”
Allan Rushforth, Senior Vice President and Chief Operating Officer at Hyundai Motor Europe, added: “Hyundai Motor’s vision is ‘lifetime partner in automobiles’, and Intrado truly embodies this thinking. We have looked to the future and the roles cars will play in our daily lives. Intrado is also a demonstration of our technological and design abilities, and shows our outlook for mobility in the region. Hyundai has a great SUV heritage in Europe with the hugely-popular ix35 and Santa Fe models; Intrado both draws on this heritage and envisages the compact car requirements of the millennial generation.”
The interior of the new Hyundai Intrado is defined by a focus on usability and adaptability, with innovative materials and contrasting colours utilised to appeal to those who believe in an ‘active’ lifestyle. Intrado is the first concept designed under the direction of Peter Schreyer, President and Chief Design Officer of Hyundai Motor Group, since he was appointed in January 2013.
At the heart of the car is a super-lightweight frame formed from a mixture of advanced materials and constructed by new manufacturing and joining techniques.
The concept car is powered by a next-generation hydrogen fuel cell powertrain that utilises a 36 kW lithium-ion battery.
The Intrado is a result of close collaboration between Hyundai Motor’s design and engineering teams in Europe and Namyang, Korea. The design of the Intrado comes from Hyundai Design Centre Europe in Rüsselsheim, Germany.
Raphael Bretecher, General Manager, Design Department at Hyundai Design Centre Europe, and Intrado project leader, commented: “Intrado aims to encapsulate the efficiency and freedom associated with flying, while paving the way for future Hyundai models. The parallels with aircraft go far beyond the name. Nothing is present solely for decoration. Everything serves a purpose. Like an aircraft, Intrado has a purity of design that is beautiful and efficient.”