It is that time of the year when car manufacturers come up with schemes and offers to lure buyers into buying a vehicle which will be a year old within a month. However, some of them are enticing enough to overlook that factor and make a car purchase. Reigniting the spirit of festivities with exciting offers on new vehicle purchase, Ford India is bringing back the celebration to its dealerships with a unique, customer-focused campaign – ‘Diwali Returns’. Celebrated from Dec. 3 to Dec. 7, customers booking a Ford vehicle during the five-day period will win assured gifts such as LED TVs, washing machines, microwaves, smartphones and more, worth up to Rs. 5 crore.
Diwali Returns will allow customers to benefit from easy and low EMI options on Ford’s entire product range, cash and exchange bonus, free insurance, reduced interest rates and a lot more. More than anything, Ford will offer customers a chance to take home bestselling, urban SUV Ford EcoSport with reduced interest rates and low EMIs of Rs. 9,999. Customers will get benefits of up to Rs. 78,000 on the reliable, fuel-efficient Ford Figo, Rs. 76,000 on full-sized, family sedan Ford Classic, Rs. 55,000 on technologically advanced Ford Fiesta and Rs. 1.50 lakh on the true-blue SUV Ford Endeavour.
This is not where it ends! Ford India dealerships across the country will adorn a festive look usually associated with Diwali. Customers will celebrate vehicle booking with a confetti blast carrying a unique code that will enable them to win surprise gifts. There will be a simulated display of beautiful fireworks on the fascia of all Ford dealerships. Whether planning to buy a car or not, the company is ensuring that everyone gets a chance to be part of these celebrations through an innovative ‘Share & Win’ campaign on Ford India Facebook page. Fans can opt to refer a friend who is planning to buy a car and for every successful referral booking between Dec. 3rd & Dec. 7th, the referrer stands a chance to win prizes worth up to Rs. 5,000.
“We know how important a car purchase is for our customers. With the launch of campaign like Diwali Returns, our endeavor is to go an extra mile to delight customers and make car purchase even more special. We are recreating the fun-filled festive environment for our customers and their families to participate in as they get set to take home a great Ford product ahead of the New Year. With assured gifts worth Rs. 5 crore up for grabs, December certainly promises to be the best time to buy a Ford car,” said Anurag Mehrotra, executive director Marketing, Sales and Service at Ford India.