Ford India’s urban SUV, the EcoSport, celebrated the 100,000 sales milestone in domestic wholesales and exports combined. With more than 60,000 owners in India till date, the Ford EcoSport has continued to receive overwhelming response from customers due to its drive dynamics, performance, technology and value proposition.
“The 100,000 milestone is indeed special to all of us at Ford and further demonstrates the faith customers have in the product,” said Vinay Piparsania, executive director for Marketing, Sales and Service, Ford India. “The demand for Ford EcoSport continues to be extremely strong. We have diligently worked with our suppliers to significantly reduce the waiting period for most variants of the Ford EcoSport to meet this demand. With improved availability, we are also planning to introduce a third shift at our Chennai plant to ensure that the Ford EcoSport is available across our showrooms, ahead of the upcoming festive season.”
The urban SUV is being exported to various markets world-over, including South Africa, Taiwan, Australia and several European countries. The acceptance of Chennai-made Ford EcoSport across the globe validates and further strengthens Ford India’s credentials as a world-class manufacturing hub.