Ford Endeavour Gets Less Premium Than Before

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Ford Endeavour, despite enjoying huge popularity in India, exists in a rather competitive space. Its arch rivals include the likes of Toyota Fortuner, MG Gloster and the Mahindra Alturas G4. All the SUVs mentioned above are unique in their own regard but all of them are loaded to the brim with modern-day features. What does a manufacturer do when the competition gets stiffer? Add more features to the list, right? Well, that is not the case with the Endeavour now as the carmaker has decided to exclude some features from the package.

More details

Ford offers the Endeavour in four variants: Titanium 4×2, Titanium Plus 4×2, Titanium+ 4×4, and Sport. Out of all of them, it is the Titanium 4×2 which has suffered the most.

Ford Endeavour

The Titanium 4×2 now gets an 8-speaker system instead of 10 and loses out on the front door chrome scuff plate. The top-spec Titanium+ and Sport variants will no longer get the aux heater feature, the heater for rear passengers. Another major exclusion comes in the form of active noise cancellation, a feature only available in the Endeavour in this segment, from all the variants. Inspired by the popular noise cancellation headphones, The Ford Endeavour’s Active Noise Cancellation uses three highly sensitive microphones to detect and measure engine noise, then cancels it using opposing sound waves.

The removal of the active noise cancellation feature and reduction of speakers has robbed the Endeavour of its brownie points among competitors. While the former helped in blocking the engine noise from entering the cabin, the aux heater simply functioned as a heater for rear passengers.

Specs and features

It is still pretty much loaded with features such as LED headlamps, powered front seats, an 8.0-inch touchscreen, dual-zone climate control, hands-free tailgate opening, cruise control, panoramic sunroof, hands-free parking, Ford’s Terrain Management system and more. On the safety front, it gets 7 airbags, ESC, traction control, tyre pressure monitor, hill descent control and more. It makes do with the same 2.0-litre EcoBlue turbo-diesel engine that puts out 170PS and 420Nm. This engine is paired to an India-first 10-speed automatic gearbox.

2019 Ford Endeavour (2)

The Fortuner facelift is almost here and the MG Gloster is a new entrant in this segment but it will still take some more time for Ford to bring out the thoroughly updated Endeavour.

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  • Aditya says:

    What is wrong with you Ford India? First it was removal of headlight washers and less reinforcement in the it was the launch of a measely engine and less nicer suspension .. now it is deletion of these features.. are you following GM on their way back to the US? Or are you killing the superbly engineered endeavour? Shows your second grade treatment of the Indian consumer..sad…