With the cricket season in full-swing, those buying Ford EcoSport will continue to get updates from ESPN Cricinfo even while in their vehicle, thanks to the introduction of SYNC® with Ford AppLink in the compact, urban SUV.
Starting this month, SYNC® with Ford AppLink™ will be available on the Titanium variant of Ford EcoSport vehicles across all dealership in India. The EcoSport will be the second Ford product in India to feature SYNC® with Ford AppLink, after the 2014 Ford Fiesta, enabling customers to access their smartphone applications through simple voice-commands.
“Introduction of Ford AppLink™ enhances the value proposition offered by Ford EcoSport,” said Anurag Mehrotra, executive director Marketing Sales and Service, at Ford India. “Consumers today are leading an increasingly connected lifestyle and wish to stay up-to-date even while on the move. Ford AppLink™ addresses this unmet need and helps them stay connected without ever compromising on convenience.”
Besides ESPN Cricinfo, the mobile phone applications available on Ford AppLink™ in India include a location-based app ‘explore by MapMyIndia and a global, secure location sharing app – Glympse. The addition of these apps will allow customers to seamlessly get information about their nearest attractions and food destinations among others. The technology marks new ways for customers to bring their favourite smartphone applications into their vehicles via simple voice commands.
Ford is working with several app partners in India and across the globe to add to the list of Ford AppLink™ compatible apps.