Ford India and National Geographic channel have come up with an all-new adventure driving series which has been christened as the MyEndeavour alterrain. The new series will feature five real people from different walks of life. Each of these will set out on a thrilling journey.
Viewers of this show can watch writer Chetan Bhagat, film maker Nagesh Kukunoor, Boxing Olympian Vijender Singh, actor Gul Panag and actor Rajeev Khandelwal traverse a wide variety of topography in the Ford’s Endeavour Alterrain Edition and get answers to their personal “endeavours”.
MyEndeavour alterrain will be telecast on National Geographic Channel once a week, starting this May with repeat telecast twice a week.
“Ford has found a fitting partner in National Geographic Channel to present MyEndeavour alterrain. Real people and their real experiences have been synonymous with both Ford India and National Geographic Channel and the viewers of this show would be able to relate to that spirit of adventure when they will see these motivated individuals drive to their calling in the dependable Endeavour Alterrain Edition,” said Vinay Piparsania, executive director, Marketing Sales and Service, Ford India.
“MyEndeavour alterrain will take viewers of the National Geographic Channel into the fascinating journeys of five individuals who set out to find a few answers, gather experiences, and quench a long time thirst. Their journeys will be documented across breathtaking landscapes and all kinds of terrains, this vast country has to offer,’’ said Debarpita Banerjee, vice president, Marketing, National Geographic and Fox International Channels, India
Nagesh Kukunoor’s ultimate endeavour is to complete an unfinished road-trip he had undertaken in 1995 and explore the journey as a concept for one of his next films while Vijender Singh’s intends to drive through Rajasthan till the Indo-Pak Border Post and sing for the Jawans posted there.
Chetan Bhagat would like to drive to Junagarh in Gujarat to meet India’s only African tribe. Being a serial road tripper and traveller, Gul Panag wishes to go on a personal endeavour to complete an unfinished business of exploring coastal Karnataka with a drive from Goa to Hampi .
Rajeev Khandelwal would like to revive his earliest travel memories – camp under the sky and experience the cultural odyssey from Dibrugarh, Assam to Pasighat in Arunachal Pradesh.
‘’We are excited to partner with Ford and feature the Endeavour Alterrain Edition in this unique series that packs in both power and soul. We are confident that this show will appeal to everyone who has been bitten by the Wanderlust,’’ added Banerjee
“As more customers aspire to get away from the monotony of daily life to find meaningful pursuits along the road less travelled, Ford India has transformed its traditionally practical, versatile and muscular Endeavour to become more aesthetic, fuel efficient and interactive while preserving its bold personality at the core. The MyEndeavour alterrain show is a reflection of that aspiration.” concluded Piparsania.