Ford And Google Team Up With An Aim To Reinvent Connected Vehicle Experience

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Ford and Google announced a unique strategic partnership to accelerate Ford’s transformation and reinvent the connected vehicle experience. Ford has also named Google Cloud its preferred cloud provider to leverage Google’s world-class expertise in data, artificial intelligence (AI), and machine learning (ML). As part of this new, six-year partnership—and beginning in 2023—millions of future Ford and Lincoln vehicles at all price points will be powered by Android, with Google apps and services built-in.

To drive ongoing innovation, Ford and Google are establishing a new collaborative group, Team Upshift. Leveraging the talent and assets of both companies, Team Upshift will push the boundaries of Ford’s transformation, unlock personalized consumer experiences, and drive disruptive, data-driven opportunities. This may include projects ranging from developing new retail experiences when buying a vehicle, creating new ownership offers based on data, and more.

Ford Google Partnership (2)

Commenting on this new partnership, Jim Farley, President and CEO of Ford said, “As Ford continues the most profound transformation in our history with electrification, connectivity and self-driving, Google and Ford coming together establishes an innovation powerhouse truly able to deliver a superior experience for our customers and modernize our business.”

As its preferred cloud provider and starting later this year, Google will help Ford leverage Google Cloud’s AI, ML and data analytics technologies to accelerate the automaker’s digital transformation, modernize operations, and power connected vehicle technologies with Google’s trusted, secure, and reliable cloud. With Google Cloud, Ford plans to:

  • Further improve customer experiences for customers with differentiated technology and personalized services;
  • Accelerate modernization of product development, manufacturing and supply chain management, including exploration of using vision AI for manufacturing employee training and even more reliable plant equipment performance;
  • Fast track the implementation of data-driven business models resulting in customers receiving real-time notices such as maintenance requests or trade-in alerts.

Ford and Google have a shared vision to bring enjoyable, safer and more efficient connected vehicle experiences built to minimize driver distraction and keep customers at the forefront of technology with over-the-air updates. Beginning in 2023, Ford and Lincoln customers globally will start to benefit from unique digital experiences built on top of the Android operating system and with Google apps and services built-in, which include world-class map and voice technology.

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