Apollo Tyres Ltd today inaugurated the first branded retail outlet for Vredestein brand of tyres in India. India’s one of the most premium tyre counters, Madhus Tyre Centre, Hosur Main Road, Bengaluru, in the southern part of the country, has been chosen as the first exclusive outlet for Vredestein brand of tyres. We expect more retail outlets to pop-up in other parts of the country as well.
The outlet was inaugurated by Vikram Garga, Group Head, Marketing for Apollo Tyres Ltd, said “Bengaluru is amongst the biggest markets for auto enthusiasts, with a significant vehicle park of premium cars and superbikes. Madhus Tyre Centre, with its enviable clientele, is the perfect fit for Vredestein product range, targeted towards the enthusiastic explorers, for whom the ultra-high performance vehicles are a reflection of themselves. We are confident that a presence in this high footfall zone and enhanced brand visibility, will boost the sales numbers as well.”
This specialist counter for Vredestein, follows a modern up-market retail format of selling tyres.
Vredestein Tyres
Vredestein Tyres are premium European tyres manufacturer which makes high performance tyres for both motorcycles and cars. These tyres will be manufactured by apollo in their futuristic manufacturing facility. What’s more that these tyres will compete against the likes of Goodyear, Yokohama, Pirelli and others but at a more effective cost. Vredestein name is a very popular name within the super-biking community, so we expect a focus on motorcycles. However, they will also be focusing on releasing tyres for luxury and high performance cars.