Fiat India’s Facebook page recently crossed the 200,000 member milestone.
Speaking on the occassion, Mr. Nagesh Basavanahalli, President and Managing Director, FIAT Chrysler India Operations said, “FIAT India is rapidly taking strides to reach out to incumbent and prospective customers and reaching the two lakh member mark on facebook within a month of its development is testimony to the fact that these initiatives have been accepted positively. The digital medium enables us to engage with our customers easily and gives us an insight into their perception of FIAT and our products.”
The facebook page enables the current Fiat customers to book their car service appointment through the ‘SERVICE TAB’ that is linked to the dealers’ information system. The prospective customers can also book test drives of the FIAT Linea and Punto at a dealership showroom near them.