We have been talking about FIAT’s plan of introducing Fiat Caffe in India. FIAT India Automobiles launched the first Indian Fiat Caffe at Tolstoy Marg in New Delhi. The next Caffe will be launched in Pune and that will make India the only country to possess two FIAT Caffes. As we told, the Caffe will allow visitors to go through the latest FIAT India cars, take a test drive, browse through FIAT worldwide or FIAT India details and interact with specially trained Fiat personnel.The Caffe boasts the classy Italian ambiance and serves the visitors with some authentic Italian coffee.
At the launch of the Caffe, Mr. Rajeev Kapoor, President & CEO FIAT India Automobiles Ltd said, “The launch of FIAT Caffe is an integral part of our strategy to showcase our commitment to the Indian customer and market. With this Caffe we aim to promote our Italian heritage and the ‘real’ FIAT brand, by engaging a passionate connect amongst the audience and prospects with FIAT automobiles. The Caffe will provide us with an opportunity to hold an array of events, both car and lifestyle related, demonstrating the values and culture we share at FIAT, amidst the Italian ambiance while sipping on authentic Italian coffee.”
Also, on display will be the Fiat merchandise and accessories at the Fiat Caffe brand stores. Fiat has quite a few Caffes aboad that are used to showcase Fiat brands like Ferrari, Lancia, Alfa Romeo and Maserati.