EcoSport Effect: Ford India Records its Best-Ever Sales Performance in September 2013

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Believe when we say we saw it coming! Our friends at Ford India recently informed us that the Indian subsidiary of the popular American auto maker has registered a domestic wholesales and export figure of 14,217. Ford India’s September sales were up 51 percent compared to the same month last year.

 Ford India’s domestic wholesales grew by 37 percent with 10,640 units sold this September compared to 7,794 sold last September, another record.

 Ford India exported 3,577 vehicles in September, including to new markets like Taiwan. Quite obviously, much of this success can be attributed to the EcoSport compact SUV, which is easily among the most popular cars in the country today. Such is the demand for the compact SUV that it has managed to outsell well established rivals such as the Mahindra Scorpio and the Renault Duster.

Commenting on the latest achievement, Vinay Piparsania, Ford India’s executive director of Marketing, Sales and Service, said,“Despite prevailing difficult economic conditions, we are excited to see our products finding greater acceptance among customers that is mirrored in our sales. Our exciting range of fuel-efficient, reliable and value for money products seems to have struck a chord with our valued customers and we will continue to build on this through the auspicious festive season.

Adding to the excitement of the Indian festive season lasting from August to November, Ford India announced special offers for Ganesh Chaturthi and Onam in September to its customers. Similar offers during the festive Durga Puja will make it attractive for customers to bring home a Ford. “We, along with our partners, are working hard to optimize deliveries and reduce the waiting time in delivering Ford products to customers, to make the festive season even more special for them,” concluded Piparsania.

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