Ducati’s new cruiser, the XDiavel S, has won the “Red Dot Award: Best of the Best” in the “Product Design” category. Every year, the Red Dot Design Award is given to the most original, deserving examples of design and innovation. A jury, consisting of 40 internationally renowned experts, assessed over 5,000 products before assigning the coveted prize to the XDiavel S, rewarding the new Ducati cruiser with the title “Best of the Best”.
The Italian manufacturer says that this award shows how a Ducati motorcycle can be a style, innovation and performance icon – all in one. The new XDiavel was a challenge for both Ducati and its Style Center, entrusted with the task of evolving Ducati DNA in the direction of the cruiser world.
On July 4, the Aalto Theatre in Essen, Germany, will host the Red Dot Award Gala. The event will be attended by 1,200 invitees, made up of leading international design exponents. The prize-giving ceremony will be the culmination of this recognition of Ducati’s creativity and style and, of course, its latest creation – the XDiavel S.
Andrea Ferraresi, Ducati Style Center Manager says that on one hand the motorcycle’s design was inspired by the cruiser world, on the other hand Ducati DNA. He further added that the cruiser concept headlong into a modern context: a real “Technocruiser” with futuristic styling and state-of-the-art technology.